How many times have you been asked the question: "What's Rotary?" only to have a difficult time coming up with a concise way to describe this movement we all know and love. These are great opportunities to reach out and interest potential new members, but we have to be prepared.
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Be ready for the opportunity to
answer the question: "What's Rotary?" |
When someone asks you "What's Rotary?" you have about 2 seconds to start to say something. After that, you only have about 20 seconds to "set the hook" and generate some interest in Rotary. If you go on much longer and the people are not interested, you'll bore them, if they
ARE interested you'll be preventing them from asking questions. Here is a great answer to the question, that is short and succinct, and hits on the primary reasons
WHY people join and stay in Rotary.
"It’s a leadership organization…We’re made up of local business, professional and civic leaders. We meet regularly, get to know each other, form friendships, and through that, we’re able to get things done in this community."
This simple answer is a great tool to start a deeper conversation about Rotary with those who are interested. Memorize it and have it at the top of your toolbox to use the next time someone asks you: "So, what's Rotary?"
That's All!
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