Sunday, October 11, 2015

A Real Mentor, or Just a Check in the Box?

Most clubs have the biggest retention problem with newer members. That is, members who have been in the club for less than a year, 1 to 2 years, and 3 to 5 years. The key to hanging on to more of the new members that you put so much effort into is to ENGAGE them!

Engaging new members in the workings of the club is crucial to
 improving New Member retention rates

Assigning a mentor is a good idea, but make sure that you give clear direction on what you want that mentor to do. Too many clubs that I know of just pick a person and say "tag you're it". It is crucial to make sure that your mentors are not over loaded, understand the expectations from them, are WILLING to do the job, and finally, report back to the membership committee on a periodic basis. 




You don't have to start from scratch, there is great information available on our website. Just click the link below and view it! There is additional information on engaging new members there as well.



You can find lots of tools to improve your mentoring program
on the District Website under membership development.
Bottom line is that the first place for most clubs to get started in enhancing their retention is to focus on your newer members.

That's All!

Woody